A career blog is a crucial section on a website that guides students about their future. This kind of blog is a significant element for new and old companies. However, many companies don’t have a career blog on their websites. If you are one of those, you may miss out on an important opportunity, which can be used for employer branding. The career blog of your website should have descriptions of open job positions, and crucial perks for the organization. It should also focus on the benefits your business can provide to aspirants.
This kind of blog also enables potential candidates with a good image of the organization as an employer. They can indicate the benefits of working in their company. Hence, it is crucial to develop content that focuses on existing employees, and new candidates so that the business can get talented professionals. This can include putting blogs about the work culture of the company, testimonials, and stories from employees, milestones achieved by the company, features of products/services of the company, etc. This will enable the organization to provide a glimpse of its company culture. A company career blog should be updated regularly with cool content so that you can stay updated always.
Here are a few career blogs that you can plan to start-
- Idea 1: You can write about a day in the life of your existing employee so that you can let the reader know about your daily schedule. This can be a good way to provide potential candidates with a way to understand what working in your company can be like. This blog should be visually appealing and you can add candid photos of your employees in the office.
- Idea 2: You can write a blog on engaging career oath stories of your employees. There can be candidates facing problems and challenges in their careers. So, this can help potential candidates know about your company and also take ways to be successful in your career. You should include inspiring stories of your employees and how they have been able to achieve success.
- Idea 3: You should write about diversity blogs. Having a diverse workforce is a sign of a good employer. So your career blog should have blogs on you value diversity and believe in building a diversified workforce. This can also include posts and blogs on promoting workplace inclusion. You should be honest and authentic about your journey.
- Idea 4: You should write about rewards and appreciation in your organization. This is a way to motivate potential candidates by providing them with a sneak peek into rewards achieved by your existing employees. This can be a high aspiration for everyone.
These are a few blog ideas that can be included as part of the career blog section of your website. This is applicable for new and old businesses as it can help in building a good image amongst potential talent and increasing the productivity of the firm.