Engage in Collaborative Alliances of C.1 & C.2 Group | Sample Assessment
Introduction
Collaborative alliances can be described as the business agreements or contracts as and activities made through consenting the companies for sharing resources aiming at achieving a mutual business goal. In addition to that these types of business settings cultivate the development of new values rather than limiting their business capacity just in simple transactions or exchanges. However, in this assignment a collaborative business planning for two actual businesses is going to be created with developing a written legal contract which would be signed by both the companies to form the collaborative alliance.
Task 1:
Part A:
The collaboration:
This business planning is going to plan a collaboration between two Australia based business organization Company.1 and Company.2. However, it is worth mentioning here the organization Company.1 is a fashion retailing organization which retails male, female and Kid’s fashion and accessories. On the other hand, the second organization, Company.2 is an Australia based food and beverage producing and retailing company. Be that like it may, both these organizations are looking forward to building a collaborative alliance namely C.1 & C.2 Group Ltd which would a departmental store chain in Australia and all across the globe (Chiambaretto& Fernandez, 2016).
Service delivery:
Services:
The collaborated company which would be departmental store chin namely C.1 & C.2 Group Ltd. is going to provide its consumers with both online as well as offline services. However, the company is going to include a range of male, female and kid’s clothes and accessories, home decorating products, kitchen essentials, electronic appliances, gardening products, furniture and food and beverage in their manufacturing and retailing list. Moreover, the company is looking forward to providing the customers with both the products of third-party brands as well as self-designed customised items to enhance the scope of profitability with adding innovation to the business. Be that as it may, when it comes to analyse the anticipated demand for the products and services of this organization, it can be said that it is expected that the company would end up hiring up to 1500 new roles all over its e-commerce, supply chain, supermarket and fashion and food and beverage businesses across Australia by the end of 2022. In addition to that the new recruits would be expected to allow the retailer to meet better the unprecedented demands associated with both foods and beverages as well as customised fashion products all over Australia and the other markets across the globe as well.
Additionally, the company got the opportunity of increasing the demands of its products and services around 25 % to 30% by the end of 2023 by means of the skilled and experienced workforce and the innovative business plan it holds along with the customised product range and the healthy options of foods and beverages it is going to serve its target audience with.
Moreover, the key drivers of growth of the collaborated business associated of Company.1 and Company.2, C.1 & C.2 Group Ltd are expected to be its innovative product and service range, automated services, effective eCommerce performance, reasonable price, versatility in offerings, effective and highly active consumer executive services, high speed order delivery and a strong digital marketing campaign (Davis, 2016).
Business details:
Name of the business:
The name of the collaborated business organization of Company.1 and Company.2 would be C.1 & C.2 Group Ltd.
Registered Trading name of the business:
The registered trading name of the collaborated company is Company.1 and Company.2 Group Ltd.
Date of registration:
The date of registration of the collaborated business organization C.1 & C.2 Group Ltd will be 15th August,2020.
Registered location:
The state in which this organization would be registered in would include Victoria, Queensland, South Australia, New South Wales and Tasmania. It is needed to be mentioned here that it these Australian states which will be the registered locations of C.1 & C.2 Group Ltd, the company is going to open its physical outlets or offline departmental store chains in.
The legal structure of the business:
ABN:
The registered ABN number for the collaborated business organization C.1&C.2 Group Ltd is 11 432 564 875.
ACN:
The registered ABN number for the collaborated business organization C.1&C.2 Group Ltd is 115 435 776.
Good and Services Taxation:
The company named C.1& C.2 Group Ltd is registered for the goods and service tax or GST and the date of registration is 20th July,2020.
Names of the registered domain the companies belong to:
The registered domain name of this company is .com domain and the name of the eCommerce or online shopping website held by the collaborative business association C.1 & C.2 Group Ltd is www.c1c2.com.
Permits and licences:
All the permits and licenses the organization have been registered would include the General Business Licence, the Direct Sales License, the Federal Business License, the Occupational License, the Provisional License and the Sales Tax License. In additional to that the organization requires a Tax File Number or TFN along with the Australian Business Number or ABN and Australian Company Number or ACN in order to initiate and run the business. In addition to that a bank statement of the trade establishment along with the certificate of this establishment are required for this newly collaborated company. In addition to that the mandatory permits to initiate the company would include Liquor License and Health Permit since the company is going to sell a range of alcoholic beverages with the other items (Albers, Wohlgezogen& Zajac, 2016).
The collaboration premises:
The location of the business:
The physical locations which C.1 & C.2 is going to open its outlets in would include Victoria, Queensland, South Australia, New South Wales and Tasmania. In addition to that this collaborative organization is looking forward to expanding its business chain all across the world and among its global target audience by means of their strong online stores. In addition to that the stores are going to be opened near the best-known landmarks of the mentioned locations or states of Australia. For example, in Sydney, the C.1 & C.2 store is going to be opened near the Sydney Opera House and that of in Victoria is at the Great Ocean Road. In addition to that, in Western Australia, the outlet of this company is going to be opened near the University of Western Australia (Daviset al.2018).
Moreover, in Tasmania, the shop is going to be opened in the famous Elizabeth Street Mall so that people can easily navigate the stores. Moreover, easy navigation guidance is going to be included in the mobile application of the company C.1 & C.2 Group Ltd to guide the shoppers to reach the stores with ease. Be that as it may, the physical stores would be designed in a way, so that their must be enough space for the private conversations relating to the size issues and alteration of the clothes, separate trial rooms male, female and kids, a separate region for sample product testing and consumer interaction as well as the dedicated regions for emergency services like first-aid area and healthcare area and so on and so forth. Notwithstanding that there would be wheelchair access kept inside the stores for the physically disable customers to provide them with an easy buying experience (Adu-Kankam&Camarinha-Matos, 2018).
Lease or buy:
The organization is going to rent a store in the Elizabeth Street Mall in Tasmania while has already brought stores in Sydney and Western Australia. However, for other locations, the company is going to avail their own stores (Dubeyet al.2018). For example, in New South Wales it is going to renovate the store of Company.1 and in South Australia, Victoria and Queensland, it is going to expand and renovate the stores of Company.2 to operate the business in. It is worth mentioning here that, in Elizabeth Streel Mall, Tasmania, it is all set to rent a store in the first floor of the mall for the next five years timing while the rented amount which is agreed to be 500,0000 AUD would be divided into three times provision. According to the lease contract the store would be rented from 15th August, 2020 to 31st December, 2025 whereas the first payable amount which would be 300,0000 AUD should be provided by 30th July,2020 and that of the next payable amount which will be 100,0000 AUD and 100,0000 AUD would be provided by 30th December, 2020 and 30th, August, 2022 respectively.
The management framework of the collaborative alliance:
Legal entity:
The legal entity of this collaborated organization would be C.1 & C.2 Group Ltd and it is a partnership company formed by two Australia based business partners namely Company.1 and Company.2.
The management committee associated with the legal entity:
The management committee associated with this legal entity would include:
- The Managing Director of Company.1
- The Board of Directors of Company.2
- The Chief Executive Officer of Company.1
- The Chief Executive Officer of Company.2
- The Finance manager of Company.1
- The Finance manager of Company.2
- The Business Division Head of Company.1
- The Business Division Head of Company.2
- The Publicity Officer of the newly formed company
- The Marketing and Sales Officers of both the companies
The collaboration committee:
The members of the collaboration committee include:
- The Marketing Managers of both the companies
- The Deputy Marketing Managers of both the companies
- The Finance Managers of both the companies
- The CEOs of both the companies
- The Business Heads of both the companies
- The Business Unit Heads in Company.1 and Company.2
- The Research and Development Officer of Both the organizations
- The Public Relation manager of the new company
Decision-making process:
In the newly formed collaborated company C.1 & C.2 Group Ltd all the major decisions are going to be taken by the operational unit heads of both the companies. For example, the marketing decisions would be taken by the marketing managers of both Company.1 and Company.2 whilst the decision relating to budget allocation and budget management planning would be designed by the finance managers of the companies. In addition to that, the PR manager will be responsible for planning the public relation events along with all the major publicity and the other PR activities including live sessions on social media platforms and so on. Similarly, the technical management and development decisions relating to the installation of new technologies and infrastructure would be taken by the research and development managers associated with both the organization (Reuer&Devarakonda, 2016). However, all the decisions would be implemented after acquiring approval from the management committee of the newly from collaborated company C.1 & C.2 Group Ltd.
Personnel:
Present staff:
| Designation | Name | Core strengths and skills |
| Marketing team lead | ABC | Digital marketing, consumer relationship management, advertisement designing, eCommerce and publicity management. |
| Sales associate | MNO | Sales management and demand and supply management |
| Accountant | PQR | Accounting |
| Public relation management officer | XYZ | Public relation management and publicity management |
| Technical lead | DEF | Programming languages, web development, database management system, search engine optimization and application development. |
| Consumer executive officer | GHI | Communication and consumer handling. |
| Store manager | STU | Consumer handling and oral communication. |
| Inventory control professional | JKL | Stock management and supply and demand management. |
Table.1 The table of employees worked in the collaborated alliance
(Source: Developed by the researcher)
Required staff:
| Job title | Quantity | Needful skills and strengths | Targeted date |
| Deputy marketing manager | 1 | Digital marketing, consumer relationship management, advertisement designing, eCommerce and publicity management. | 20.08.2020 |
| Assistant store managers | 3 | Consumer handling and oral communication. | 25.08.2020 |
| Customer service representatives | 15 | Communication and effective problem solving | 30.08.2020 |
| Cashier | 1 | Account management | 15.09.2020 |
| Technical professionals | 10 | Programming languages, web development, database management system, search engine optimization and application development | 15.09.2020 |
| Housekeeping staff | 5 | Housekeeping activities | 15.10.2020 |
Table 2: The table of the required employees in the collaborated organization
(Source: Developed by researcher)
Options for recruitment:
The recruitment is going to be done through online advertising on different job portals and social media sites and on the basis of the referrals which would be collected from the existing employees (Quélin, Kivleniece&Lazzarini, 2017).
Training and development programs:
The newly appointed employees along with the existing employees would be welcome and introduced with the company through an induction program. Additionally, the employees will be provided with training relating to the application of digital technologies with providing them with communication training. Moreover, the consumer service representatives would be provided with the training of consumer handling and professional interaction. Moreover, the workforce would be provided with motivational sessions and discussion sessions to resolves the issues they will come across while working in this company (Le Pennec&Raufflet, 2018).
The strategies for skill retention:
The deserving employees would be provided with rewards and recognitions and all the employees would be provided with incentives, bonus and additional facilities such as health schemes besides providing with a flexible and constructive working environment to retain the skills in the long run.
Innovation:
The scope of innovation:
The company involves scope of innovating the existing business methods of both the companies by means of automation, digital marketing, social media marketing and eCommerce. Additionally, the skill gaps in terms of creative and innovative thinking can be filled by employing talented youngsters in this company (Hudaet al.2019).
Insurance:
Employee compensation:
The employees would be provided with incentives, bonuses and financial rewards based on their performances besides the agreed salary. In addition to that all the employees would be provided with health insurance following the ethics of occupational health and safety (Feranita, Kotlar& De Massis,2017).
Public liability insurance:
The products will be rechecked and in case any type of defect would come in notice the complained product would either be replaced or the entire amount will be refunded to the customer based on the claims made by the customers.
Product liability:
All the products will include their individual warranty period with certain terms and conditions. However, any fixable damage of the products within the warranty period would be compensated and fixed by the company at free of cost (Estradaet al.2016).
Collaboration resources:
The collaboration resources include the financial resource, the human resource, the tools and technologies of both the companies and the developed product base of both the companies (Ferraris, Erhardt &Bresciani, 2019).
The strategic risk management planning:
| The potential risk factors | The likelihood of the risks | The impacts of the risk on the collaborative business organization | The risk mitigation strategies |
| Financial crunch | Probable | High | Systematic budget management |
| Employee resistance | Occasional | Moderate | Training and development, effective leadership and internal flexibility |
| Breaching of the agreement | Improbable | High | Dispute resolution |
| Internal clashes between the managing heads of the companies | Occasional | High | Dispute resolution and collaborative decision making |
| Consumer dissatisfaction | Occasional | High | Consumer relationship management |
| Accidents and injuries | Remote | Moderate | Occupational health and safety |
| Lack of coordination among the employees | Frequent | High | Motivational sessions and equitable access to opportunities |
Table. 3 The risk register table
(Source: )
The legal considerations associated with the collaborative business planning:
The Anti-discrimination Law, 1991:
The workforce should be provided with a diverse and inclusive work environment where all the employees would be provided with an equitable access to the opportunities regardless of their social-cultural backgrounds (Fonti, Maoret&Whitbred, 2017).
The Racial Discrimination Law, 1975:
All the employees belong to diverse racial background should be provided with equal scope without any personal bias.
The Disability Discrimination Law, 1984:
Capability and experience should be the criteria of recruiting and promoting an individual whilst their physical disabilities cannot be considered as the assessment of their capability.
The Human Rights and Equal Opportunity Commission Law, 1996:
The principles of human rights including fairness, respect, autonomy, equality and dignity should be followed while managing the employee relation (Howardet al.2016).
The Workplace Health and Safety Regulation, 1997:
The occupational health and safety should be ensured for all the employees with providing them with a safe and secure working environment. Additionally, the mental health of the employees should be prioritised besides their physical health (Healyet al.2018).
Part B:
The written agreement which would be signed by both the business parties associated with the collaborative alliance:
Collaboration Agreement:
C.1 & C.2 Group Ltd
24/A Elizabeth Street, Tasmania, Australia
ABN: [11 432 564 875]
ACN: [115 435 776]
Name of the partners: Company.1 and Company.2
Name of the collaborated company: C.1 & C.2 Group Ltd.
Type of business: Departmental Store Chain
Headquarter: Tasmania, Australia
Percentage of ownership:40% share of Company.1 and 60% share of Company.2
Division of profits and loss: 2:3. Company.1 shall be responsible for 2 times of the overall profit or loss and Company.2 shall be liable for 3 times of the overall profit or loss of the company.
Term of collaboration: The collaboration shall commence on 15th August,2020 and shall continue till 31st December, 2030 or would be terminated following the terms and conditions of the agreement.
Withdrawal of the partnership:In incident of the withdrawal of the collaboration before the date of termination, the withdrawing party would be liable to provide 20% of its monetary share to the other party as a penalty of breaking the partnership.
Prepared: 17.08.2020
Task 2:
Reviewing the collaborative alliance:
Refer to appendix 1, 2 and 3.
The summary of the performance of the collaborative alliance:
the collaborative company successfully retail its product through both online and offline stores. Be that as it may, the marketing team of the collaborative alliance is targeting to satisfy the consumers of the headquarter country Australia through the offline and online stores of them whereas they desire to attract the worldwide customers through developing a strong eCommerce presence of the organization. However, the collaborative partnerships would end up relying on the participation of at least two business parties that would agree to share their assets such as skills, financial resources, human resources and technical resources and so on and so forth. The company involves scope of innovating the existing business methods of both the companies by means of automation, digital marketing, social media marketing and eCommerce.It is worth mentioning here that the collaborative alliances have the capability of forming rewarding and effectual business partnerships with each other for contributing to their mutual business objectives.
Updating the agreement for reflecting the required changes
Refer to appendix 4
Conclusion:
At the end it is concluded that Be that like it may, the collaborative alliances would significantly be different in content and focus from the commercial agreements in which the business parties would end up operating as partners with mutual interests along with a large extent of mutual decision-making. In addition to that, the collaborative partnerships would time and again be formalised with the utilization of a largely linked agreement. Moreover, a collaborative alliance involves a business relationship between organizations, people or business groups that end up joining together in order to accomplish their mutual benefits or the common business purpose of them regardless the explicit contract has been worked out between the companies or not.
References:
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Appendix 1:
Reviewing the collaborative alliance:
Compelling vision:
1-3, 2-5, 3-2, 4-3
Strong and shared leadership:
1-5, 2-4, 3-3, 4-1
Shared problem definition:
1-3, 2-5,3-3, 4-1
Independency & complementarity:
1-4, 2-5, 3-3, 4-1
Mutual Accountability:
1-3, 2-5, 3-3, 4-2
Attention to process:
1-2, 2-4, 3-3, 4-1
Communication:
1-5, 2-2, 3-1, 4-5
Decision-making & Power equity:
1-4, 2-5, 3-3, 4-1
Trust:
1-4, 2-5, 3-2, 4-2
Credit:
1-2, 2-4, 3-5, 4-1
Appendix 2:
| Elements | Q1 | Q2 | Q3 | Q4 | Total |
| Compelling vision | 3 | 5 | 2 | 3 | 13 |
| Strong and shared leadership | 5 | 4 | 3 | 1 | 13 |
| Shared problem definition | 3 | 5 | 3 | 1 | 12 |
| Independency & complementarity | 4 | 5 | 3 | 1 | 13 |
| Mutual Accountability | 3 | 5 | 3 | 2 | 12 |
| Attention to process | 2 | 4 | 3 | 1 | 10 |
| Communication | 5 | 2 | 1 | 5 | 13 |
| Decision-making & Power equity | 4 | 5 | 3 | 1 | 13 |
| Trust | 4 | 5 | 2 | 2 | 13 |
| Credit | 2 | 4 | 5 | 1 | 12 |
Appendix 3:
Interpreting the responses of the questionnaire:
Strongest elements of the partnership:
- Mutual accountability
- Compelling vision
Two elements should be improved:
- Attention to process
- Credit
Needful changes:
Changes needed in decision-making process to intensify the collaboration
Appendix 4:
Updating the agreement for reflecting the required changes:
Collaboration Agreement:
C.1 & C.2 Group Ltd
24/A Elizabeth Street, Tasmania, Australia
ABN: [11 432 564 875]
ACN: [115 435 776]
Name of the partners: Company.1 and Company.2
Name of the collaborated company: C.1 & C.2 Group Ltd.
Type of business: Departmental Store Chain
Headquarter: Tasmania, Australia
Percentage of ownership: 50% share of Company.1 and 50% share of Company.2
Division of profits and loss:1:1
Term of collaboration: The collaboration shall commence on 15th August,2020 and shall continue till 31st December, 2030 or would be terminated following the terms and conditions of the agreement.
Withdrawal of the partnership: In incident of the withdrawal of the collaboration before the date of termination, the withdrawing party would be liable to provide 20% of its monetary share to the other party as a penalty of breaking the partnership.
Prepared: 30.09.2020